Online Opinion Fraud Detection Using Graph Neural Network

Woochang Hyun, Insoo Lee, Bongwon Suh

http://doi.org/10.5626/JOK.2023.50.11.985

This study proposed a graph neural network model to detect opinion frauds that undermine the of information and hinder users" decision-making on online platforms. The proposed method uses methods on a graph of relationships between online reviews to produce relational representations, are then combined with the characteristics of the center nodes to predict fraud. Experimental results on a real-world dataset demonstrate that this approach is more accurate and faster than existing state-of-art methods, while also providing interpretability for key relations. With the help of this study, practitioners will be able to utilize the analytical results in decision-making and overcome the general drawback of neural network-based models" lack of explainability.