A Study on Sales Prediction Model Based on BiLSTM-GAT Using Credit Card Transaction Data

Wonseok Jung, Dohyung Kim, Young Ik Eom

http://doi.org/10.5626/JOK.2024.51.9.807

Sales prediction using credit card transaction data is essential for understanding consumer buying patterns and market trends. However, traditional statistical and machine learning models have limitations when it comes to analyzing temporal features and the relationships between different variables, such as geographical data and sales information by service types, population, and transaction times. This paper proposes two models that can simultaneously analyze the relationships based on commercial district features and sales time-series features. To evaluate the performance of these models, we constructed graphs based on the distances and sales similarity of features between commercial districts. We then compared the performance of the proposed models with traditional time-series models, namely LSTM and BiLSTM. The results of the experiment showed that the GAT-BiLSTM model improved prediction accuracy by approximately 15% compared to the BiLSTM model, while the BiLSTM-GAT model improved it by about 29% over the BiLSTM model, as measured by RMSE.