Fast Influence Maximization in Social Networks

Yun-Yong Ko, Kyung-Jae Cho, Sang-Wook Kim

http://doi.org/10.5626/JOK.2017.44.10.1105

Influence maximization (IM) is the problem of finding a seed set composed of k nodes that maximizes the influence spread in social networks. However, one of the biggest problems of existing solutions for IM is that it takes too much time to select a k-seed set. This performance issue occurs at the micro and macro levels. In this paper, we propose a fast hybrid method that addresses two issues at micro and macro levels. Furthermore, we propose a path-based community detection method that helps to select a good seed set. The results of our experiment with four real-world datasets show that the proposed method resolves the two issues at the micro and macro levels and selects a good k-seed set.