A Fusion Method of Co-training and Label Propagation for Prediction of Bank Telemarketing

Aleum Kim, Sung-Bae Cho

http://doi.org/10.5626/JOK.2017.44.7.686

Telemarketing has become the center of marketing action of the industry in the information society. Recently, machine learning has emerged in many areas, especially, financial prediction. Financial data consists of lots of unlabeled data in most parts, and therefore, it is difficult for humans to perform their labeling. In this paper, we propose a fusion method of semi-supervised learning for automatic labeling of unlabeled data to predict telemarketing. Specifically, we integrate labeling results of label propagation and co-training with a decision tree. The data with lower reliabilities are removed, and the data are extracted that have consistent label from two labeling methods. After adding them to the training set, a decision tree is learned with all of them. To confirm the usefulness of the proposed method, we conduct the experiments with a real telemarketing dataset in a Portugal bank. Accuracy of the proposed method is 83.39%, which is 1.82% higher than that of the conventional method, and precision of the proposed method is 19.37%, which is 2.67% higher than that of the conventional method. As a result, we have shown that the proposed method has a better performance as assessed by the t-test.